DJ Business – Starting A DJ Business

Starting a DJ business – this can be a very lucrative and profitable business but you will need to understand the basics and how to begin working as a DJ through from studying your local market, buying and updating your current dj equipment and how to present yourself professionally to the client and selling your talents.

We show you how to approach your DJ business in a professional and profitable manner.

Owning and running a good DJ business can be very lucrative and also very enjoyable however you will need to approach the setup and running of this business like any other small business owner. Also, if you are currently a hobby DJ and due to recession or job reasons you need a good and sustainable income plus a rewarding business with minimal effort then it is a good idea to start a DJ business. With the right advice and guidance it should not take you long to establish your new enterprise and providing you follow the basics of business then you should have a sound base for building your DJ career and business success.

When you start dj business planning you need to ask yourself some basic questions – the most important one is if you have the confidence and ability within yourself to make your business stand head and shoulders above the average disco in your local town. Do you have the talent and outgoing personality that it takes to succeed in this entertainment marketplace and do you have the get up and go to market your dj business on a full time basis or if not work out just how much time you can spare in order to contact and keep a good client base.

Do you have a wide range of music in all styles and genres that will adequately cater for all age ranges and event types. There is nothing worse than agreeing to do an 18th birthday party when everyone’s wants you to play R&B and you have only a couple of songs in that genre. So it is worth making sure that either you update your song library or limit your clients to those of a certain type or age range.

You will need a reasonable dj equipment setup and this should include reliable cd decks or turntables, a good amplifier maybe 500 watts plus, a dj mixer, lighting effects including maybe a scanner, laser or projector, and you will need a good PA system with speakers capable of providing reasonable sound for the size of the venue you are targeting.

In todays world of DJ’ing it is common for laptop computers to be used for DJ mixing and this is a good solution for those people looking to save on more expensive equipment like decks which can be bulky and easily damaged. However, in order to get the most out of computer mixing you will need a reasonable level of techy knowledge to both operate and understand DJ mixing on a laptop. Also, in our experience operating from a laptop is a more secure way of transporting your music as conventional CD’s and records can be easily stolen or lost whereas you are guaranteed to take great care of your laptop.

OK, you have read and hopefully understood the basics of equipment requirements for your DJ company. The next thing when you start a dj business is to fully appreciate and understand the cost commitment of marketing and advertising yourself to your potential clients.

It is easier in today’s world to setup a website and promote yourself online to potential clients but you should also allow for the fact that you will need to get DJ business cards printed and dj flyers for any special events that you arrange. There are many companies that specialise in dj business card printing and this need not cost a fortune or break the bank.

You will be well advised to sit down and create yourself a DJ business plan which will outline and focus on all your ideas, marketing methods, market research and what you will be doing to make your dj business a success. Plus you may consider buying a dj business software package which will help chart things in greater detail including allowing specific planning of events, income, expenses, venues and clients and it can produce easy charts and a business summary at the touch of a button.

You should also think seriously about joining a DJ association such as the ADJA (American Disc Jockey Association) which will give you extra credibility when it comes to showing your standing, status and worth to clients. Also, a good DJ equipment insurance plan is essential so that when you have the horrible experience of one of your lights being knocked off your lighting rig or you drop your laptop or turntables you are safe in the knowledge that your insurance company will pick up the tab – there are many good DJ equipment insurance companies available online.

A good idea is to get all your friends and colleagues to put the word around about your fantastic dj business and also to take flyers and dj business cards to every possible venue in your local area which means that before long you will start getting some bookings.

OK, you should have a good work ethic, be reliable and honest and remember to market yourself, market some more, and then market yourself even more ….

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